About
The strategist behind the work.
The Drum Future 50, Class of 2023
I am a social and audience strategist with a decade of experience helping brands, agencies and creative businesses figure out how to show up in culture in a way that actually drives commercial outcomes.
I have worked across sport, entertainment, technology and energy, with organisations including TikTok, Visa, Zoom and E.ON, at agencies including VaynerMedia, Havas and M+C Saatchi. I now work independently through The Strata G, partnering directly with the businesses and creative teams doing this work.
